Ivanka Trump's Brand: A Casualty of the Trump Administration?


Ivanka Trump emerged as one of the most striking figures in her father Donald Trump’s political campaign. As Emily Jane Fox, writing for Vanity Fair, noted in March: “The shining star of the Trump family ensemble is undoubtedly Ivanka, 34, Trump’s eldest daughter, who, despite being pregnant with her third child, has indefatigably schlepped across the country posting Instagram photos as she scrambles from campaign headquarters to diners to polling places to schools to senior centers.”

In addition to her presence and her speeches at her father’s events, Ivanka also served as the face of one of his September campaign ads. Speaking directly into the camera, Ivanka Trump said in the ad that her father "understands the needs of a modern workforce" and is committed to changing "outdated labor laws" to support women with children. "The most important job any woman can have is being a mother, and it shouldn’t mean taking a pay cut," according to Trump, 34, a mother of three young children, an entrepreneur and until recently, an executive in her father's real estate company. She has long been considered one of her father's most valuable assets.

The Trump campaign tested the aforementioned ad featuring Ivanka Trump in a focus group, and the result was "off the charts;" the spot is "one of the top performers we've ever seen," said an official, who spoke on the condition of anonymity. Vanity Fair described Ivanka well, noting that she is “beguiling, powerful, and hardworking, a proud mom and a devoted wife.” The New York Times described her as “radiating disciplined poise and practiced reserve.”

Julia Frauche

As the New York Times further stated last April, “While Ms. Trump’s support for her father’s candidacy on the campaign trail has been unwavering, his emergence as the Republican front-runner has not been without its complications for her.” The article’s author, Jonathan Mahler, was referring to the family business, The Trump Organization. One of the most striking questions in all of this: Will Ivanka’s own endeavors – namely, her fashion collection – survive her father's run for the White House and subsequent presidency?

Yes, when Ivanka’s not on the twenty-fifth floor of Trump Tower, working alongside her brothers, she holds the reigns on the twenty-second floor, the home of her Ivanka Trump brand, complete with a clothing and accessories collection and a lifestyle website that offers advice on beauty and parenting, and a series of profiles called #womenwhowork - until she stepped down as CEO (albeit temporarily) and relocated to Washington, D.C., that is. 

The fashion, jewelry and digital lifestyle enterprise, which she launched in 2007, generated $100 million in revenues in the last fiscal year, according to G-iii, the $2.3 billion apparel giant that manufactures and distributes Ivanka’s wares.

Her collection itself – which sits in the contemporary market, and until recently boasted a list of stockists that included Lord & Taylor, Nordstrom Macy’s, Bloomingdales and Zappos – has come under fire in the past. In March Italian footwear brand Aquazzura publicly called out Ivanka Trump collection for copying its best-selling Wild Thing shoe.

Aquazzura subsequently filed a strongly worded complaint in a lawsuit against Trump’s company for trade dress infringement, alleging that Trump and its footwear licensee Marc Fischer “mimicked every key element of the trade dress of Aquazzura’s well-known and distinctive” Wild Thing style shoe. That lawsuit is still pending in federal court in New York.

In March, Ivanka Trump's line of shoes, clothes and accessories was removed from the Trump Organization's main site as critics pointed out that much of her merchandise is made in China or other foreign countries even as her father bashes U.S. companies for moving work overseas.

More recently, Ivanka's footwear collection came under fire for its manufacturing practices. According to reports, the Chinese factory at issue, Xuankai Footwear Ltd., which has produced Trump-brand footwear, requires laborers to work lengthy shifts stretching up to 16 hours that tested and exceeded the limits of human endurance. Some workers have alleged that the factory paid illegally low overtime rates and systematically delayed wage payments.

But these instances are arguably small change compared to the damage that Ms. Trump could potentially be doing to her brand in the eyes of many consumers due to her connection with her father’s highly controversial campaign and even more controversial presidency. She has undoubtedly been careful; she projects an image of daughterly respect and support for her father without aligning with his theatrics and more outrageous statements, and has been sure to divorce her political life with that of her brand – her social media feeds, for instance, are notably politics-free. 

Still yet, there are absolute ties between her brand and the Trump Administration – literally and figuratively. Take, for instance, the garments and accessories she wore to the Republican National Convention, which she documented on ivankatrump.com: The shoes, handbag, jewelry and blush pink frock were all from her collection. The company strategically tweeted a link for consumers to buy a similar dress to coincide with the convention; the $139 dress sold out in less than 24 hours. The “Floral Party Dress” she wore on The Today Show just prior to the convention sold out in most sizes, as well.

Julia Frauche

And consider that although Macy's dropped Donald Trump’s lines of ties and suits after his less-than-complementary remarks about Mexicans, the retailer continues to sell Ivanka's products. With this in mind, it seemed entirely plausible that Ivanka might fare just fine, but a slew of recent developments strongly suggest otherwise. 

Last week, reports surfaced that Neiman Marcus has stopped selling Ivanka Trump's jewelry line on its website and stores in New Jersey. A spokesperson for Neiman Marcus said on Friday that its “very small” Ivanka Trump jewelry business is carried, like everything else, “based on productivity.” 

The news came a day after Nordstrom confirmed that it is winding down its relationship with the Ivanka Trump brand. A Nordstrom spokesperson told Reuters that the company did not buy the Ivanka Trump brand for this season based on its performance. Her line disappeared from Belk’s website over the weekend, as well. And now, Macy's is reportedly facing pressure to drop Ivanka Trump’s line. 

Nordstrom’s decision to stop carrying the First Daughter's eponymous label came after the swift rise in the #BoycottIvanka and #GrabYourWallet movement on Twitter — which is being pioneered by Shannon Coulter, a San Francisco-based brand and digital strategist and calls for individuals to "vote with their wallets" and boycott all of the retailers stocking Ivanka Trump's apparel and accessories. 

The Ivanka Trump brand is, however, projecting an image of business-as-usual. The brand recently added baby bedding and fashion jewelry, and has seen year-over-year sales growth from 2015 to 2016, Rosemary Young, senior director of marketing at the brand, said in an e-mailed statement.

“The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Young said. “The strength of a brand is measured not only by the profits it generates, but the integrity it maintains.”

But as more and more brands continue to respond to consumer outrage and boycotts by disassociating themselves with the Ivanka Trump collection, it appears as though Trump's brand may not actually withstand the Trump White House, after all. 

Representatives for Ivanka Trump declined to comment for this story.

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Julia Frauche Stars in How To Spend It Magazine 2017 Issue


  • Julia Frauche

Top model Julia Frauche takes the pages of The Financial Times – How To Spend It Magazine‘s February 2017 edition lensed by fashion photographer Andrew Yee at Atelier Management. In charge of styling for Fashion’s New Love Affair with Black story was Damian Foxe, who for the session selected looks from Alexander McQueen, Balmain, Dior, Dolce & Gabbana, Elie Saab, Louis Vuitton, Maison Margiela, Sonia Rykiel, and Vera Wang. Beauty is work of hair stylist Riad Azar at Atelier Management using Oribe Hair Care, and makeup artist Robert Greene at Honey Artists.

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Julia Frauche

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Categories:Other Brands


As Rachel Zoe aptly puts it, “Style is a way to say who you are without having to speak.” And trust us, you don’t need to do any talking with the Lady Dior Rendez-Vous Wallet in tow.

After the Diorama Rendez-Vous Wallet and the Miss Dior Rendez-Vous Wallet, Dior now introduces its Lady Dior Rendez-Vous Wallet and this is amazing! Why not? The Lady Dior is the brand’s most iconic bag collection so this wallet doesn’t need any approval from the fashion world; it’s already hot and much loved..

The Lady Dior style is very apparent in this Rendez-Vous Wallet as it features the House of Dior’s signature design of Cannage stitching, removable chain, and silver-tone charm ensembles. But what’s missing, is the DIOR signature on the front, but no worries, the DIOR charm is will make up for it.

Made from genuine lambskin, this Dior accessory can further add a touch of panache to your favorite OOTDS (outfits of the day). Aside from its undeniable beauty, this Lady Dior Rendez-Vous wallet also has a lot to offer inside – It has a zipped pocket, 2 gusset compartments, flat pocket, and 16 credit card slots.

Measuring 19.5 x 10 cm and is priced €680 euro, £610 GBP, ₩1,080,000 WON via Dior boutiques.



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Celebs Model Eye-Popping Styles from Moschino, Les Petits Joueurs & Rebecca Minkoff

Categories:Other Brands

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Dolce & Gabbana Italia is Love Printed Bags

Categories:Other Brands


Dolce & Gabbana’s new Spring Summer 2017 collection is a declaration of love to one gorgeous country, Italy. This story is told through the fashion houses unique clothing and accessories on an imaginary journey through the wonders of Italy. These cities include Firenze (one of my personal favourites), Sicily, Venezia and Capri, all of which are gorgeous and look fantastic as prints on their new bags.

Italia is Love

Their classic Sicily, Dauphine and Anita bags are showcased here with beautiful colours, vibrancy and declarations to Italy. I can see so many people wandering around with these beauties and I already have on Instagram, that’s for sure! It’s a Dolce & Gabbana collection to die for and it doesn’t just include bags, as I’m sure you can see above you can find a whole clothing collection dedicated to the Italia is Love collection, which you can buy online at LuisaViaRoma here. What do you think of it? Do you think Dolce & Gabbana did an amazing job with their Italia is Love bags? Let Fashion Runway know!

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Tags: bags Dolce Gabbana

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Chanel’s Spring Couture 2017 show


In a departure from recent Chanel fashion shows, the brand’s recent spring/summer couture 2017 line had less emphasis on the theme and more on the clothing. Glamour was undeniably the name of the game, with retro inspired skirt-suits, heavy ruffles, sequins and feathers. The mood was elegant and restrained, captured perfectly by the set consisting of mirrored floors and walls.

The set seemed to be inspired by the brand’s flagship Rue Cambon store.

Skirt suits were the first order of business, complete with smart pumps and hats.

There was also plenty of the brand’s signature tweed in the form of separates and outerwear.

But business gave way to party plans soon enough with the arrival of shinny sequinned dresses.

Lily Rose Depp sported a heavily ruffled pink confection which also reflected the pastel color theme.

This mint green and silver peekaboo dress was a standout and we can’t wait to see it on a fiery redhead like Emma Stone or Amy Adams.

Bella Hadid was one of the famous faces on the runway sporting a dark evening dress.

In a more traditional but no less alluring silver and feather gown was Kendall Jenner.

Having recently watched the Natalie Portman starrer Jackie, this collection with its sweet pastels and demure skirts feels like a tribute to the former first lady, but with a dash of evening glamor. But if couture is supposed to be all about pushing the boundaries of fashion, then this collection was pretty tame.

Tags: Chanel

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